Excerpt from Search Engine Land: News About Search Engines & Search Marketing:
Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions [...]

Continue reading " Measuring the Effectiveness of B2B SEO "

Excerpt from SEOmoz Daily SEO Blog:

Posted by Tom_C
I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when’s that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here are some more tips and [...]

Continue reading " How To Actually Get Links From Your Linkbait "

Excerpt from SEOmoz Daily SEO Blog:

Posted by randfish
Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice, in years past, held value, today I rarely ever recommend it (and yes, SEOmoz itself will be moving away [...]

Continue reading " Footer Link Optimization for Search Engines & User Experience "

Excerpt from SEOmoz Daily SEO Blog:

Posted by randfish
I’ve been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn’t yet pursuing revenue. That’s OK [...]

Continue reading " 7 Good Twitter Monetization Strategies (and 7 that Suck) "

Excerpt from SEOmoz Daily SEO Blog:

Posted by randfish
With every tweak and change that comes to Google, it seems there’s a new round of questions and blog posts and hand-wringing that follows the same old formula:

With the release of their new yippdy goobledy wobbledy, Google has changed the search game forever. Forget classic SEO, from now [...]

Continue reading " Oh My God! Search is Changing Forever! SEO is Doomed! Run for the Hills! "

Excerpt from SEOmoz Daily SEO Blog:

Posted by Sarah Bird, Esquire
May It Please the Mozzers,
The world is filled with all kinds of nutty people. Mostly, this is a wonderful thing. But sometimes it’s not.
The case I want to discuss today involves two lawyers, a messy breakup, and a blog about "Guns, God, Food, Beer, Tools, [...]

Continue reading " Florida Blogger Gets California Defamation Lawsuit Dismissed For Lack of Jurisdiction "

Excerpt from SEO Book.com -:

The Inside AdWords blog announced the beta launch of Google’s Search-based Keyword Tool. To some degree the tool is a Compete.com knock off, but with a number of exceptions

this tool is free
Google has more search data than Compete.com does
this shows bid prices and search volume estimates next to keywords (like the [...]

Continue reading " Google Launches a Sweet Competitive Research & Keyword Research Tool "

Excerpt from SEO Book.com -:

Here are some interesting links of note.
Danny Sullivan whinges about all the flavors of spam killing the utility of the web.
John Andrews on the absurdity of calling affiliate links spam.
Slightly Shady SEO looks at Google’s user data empire.
Andrew Goodman on why you have to target a tight niche to build a [...]

Continue reading " Link Goodies "

Excerpt from SEO Book.com -:

There is a big difference between working on your own sites, and working on sites that belong to others.
When you work on your own sites, you can execute changes quickly, and you don’t need to convince anyone else of the merits of your actions. However, within an organization, SEO requires [...]

Continue reading " Baking SEO Into The Company Workflow & Culture "

Excerpt from Matt Cutts: Gadgets, Google, and SEO:

I hadn’t looked at my browser marketshare in a while, so I fired up Google Analytics:

Rough browser numbers are

Firefox
57.58%

IE
26.07%

Safari
6.48%

Chrome
5.11%

Opera
2.35%

Mozilla
1.44%

SeaMonkey
0.48%

Mozilla Compatible
0.18%

Konqueror
0.13%

Camino
0.04%

OneStat says that they see 0.54% share for Google Chrome. Net Applications provides an hour-by-hour graph, which is nice, but they hardwired it to look for the string “Chrome [...]

Continue reading " Browser Market Share? "