Excerpt from Search Engine Watch:
Today’s search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

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Excerpt from Search Engine Watch:
Today’s search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn’s New Search Platform Goes Live; and more.

Continue reading " SearchDay | 25 Design Best Practices for Your Small Business Web Site "

Excerpt from Search Engine Watch:
Today’s search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

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Excerpt from Search Engine Watch:
Today’s search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

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Excerpt from Search Engine Watch Blog:

The year-over-year gains for Google that we saw in Nielsen Online’s October 2008 search engine rankings were mirrored in comScore’s rankings for the same month.
Google enjoyed a nice 63.1% share, up from 58.5% during the same time last year. Yahoo was at 20.5% down from 22.9%> Microsoft was at 8.5%, [...]

Continue reading " Google’s Gains Continue in comScore’s October 2008 Rankings "

Excerpt from Search Engine Watch Blog:

It’s the day before Thanksgiving, where you show up at the office, but you’re really thinking about tomorrow’s good meal. You’ve worked hard to set up those search marketing campaigns to run strong on Black Friday and Cyber Monday.
So, I really hate to bring you the bad news, but keeping [...]

Continue reading " Preparing for the Worst: Bad Online Economic Data Just in Time for Black Friday "

Excerpt from Search Engine Watch Blog:

Does your site maintain its usability across many browsers? If not, you could end up leaving money on the table this holiday season. Browsers such as Firefox, Chrome, and Safari (which comes standard on Macs) now make up about 30% of the browser market. Firefox alone enjoys 20% of the [...]

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Excerpt from Search Engine Watch Blog:

It’s no secret that social networks have had a difficult time integrating advertising that has a bang for its buck. IDC has released some data showing what social networks - and advertisers - are faced with.
Only 57% of social network users have clicked on an ad in the last year [...]

Continue reading " Only 11% of Social Network Users Will Make a Purchase Based on Advertising "

Excerpt from Search Engine Land: News About Search Engines & Search Marketing:
Chinese internet giant sacks staff over paid for search listings from the Guardian reports Baidu has dropped the ads of four clients after finding out their medical licenses were false. According to the Guardian, this has resulted in Baidu’s ad revenue dropping ten [...]

Continue reading " Baidu’s Search Ad Revenue Drops 10-15% After Paid Ad Scandal "

Excerpt from Search Engine Land: News About Search Engines & Search Marketing:
When you built your first web site, didn’t you just want to promote it everywhere with big bold letters saying, “HEY EVERYONE! COME HERE AND LOOK AT MY WEBSITE! ISN’T IT GREAT?” Or, when you submit your web site to forums for [...]

Continue reading " The Biggest Web Site Usability Mistakes You Can Make "