“All Truth passes through Three Stages: First, it is Ridiculed…
Second, it is Violently Opposed…
Third, it is Accepted as being Self-Evident.”
- Arthur Schopenhauer (1778-1860)

A business model that contains subtle white lies that are familiar and easy to like is often far more profitable than a business model built around attempting to change people’s identities. This is precisely why so many business models are built around for Christians, for bloggers, or for charities.

As an entrepreneur it is worth considering the above quote when thinking about new business models, new platforms, new formats, and new algorithms. You could spend all your time trying to prove your vision of the truth, or modify it slightly so that others are willing to do the work for you. Your choice.

Start with a socially active core that identifies with what you have to offer and give them the tools to help spread your message.